YSL Beauty
Omnichannel experience
My role was to support the CX team to illustrate new opportunities across different touch points to enhance costumer satisfaction and loyalty, with the goal to increase sales in the US and Europe.
This ideas lived in a customer experience map that illustrated the different interactions that YSL can seamless integrate, eitheir online or offile with their costumers.
We looked at key stages of the journey, research and decision making, purchase, use and evaluation, loyalty and in store product discovery.
Omnichannel experience
My role was to support the CX team to illustrate new opportunities across different touch points to enhance costumer satisfaction and loyalty, with the goal to increase sales in the US and Europe.
This ideas lived in a customer experience map that illustrated the different interactions that YSL can seamless integrate, eitheir online or offile with their costumers.
We looked at key stages of the journey, research and decision making, purchase, use and evaluation, loyalty and in store product discovery.
Role
Midweight UI Designer
Industry
Beauty
Agency
VML
Year
2024
Midweight UI Designer
Industry
Beauty
Agency
VML
Year
2024
Deliverables
UI Design
Prototype
UI Design
Prototype
Exploration
Our initial step involved exploring various layouts and dynamic content to understand how can we engage users. This process enabled us to test different concepts and refine our approach.
