A Journey of Discovery
and Connection
Tanqueray No. Ten is a premium gin crafted by Charles Tanqueray & Co., renowned for its exceptional quality and vibrant flavor.
I played a key role in supporting establishing a new digital visual direction for Tanqueray.com, working under the guidance of the Creative Director.
The goal was to spark discussions on enhancing Tanqueray.com across all brands using a flexible, modular approach. We focus on four themes that reflect different user journeys, allowing them to explore, be inspired, elevate, and learn.
and Connection
Tanqueray No. Ten is a premium gin crafted by Charles Tanqueray & Co., renowned for its exceptional quality and vibrant flavor.
I played a key role in supporting establishing a new digital visual direction for Tanqueray.com, working under the guidance of the Creative Director.
The goal was to spark discussions on enhancing Tanqueray.com across all brands using a flexible, modular approach. We focus on four themes that reflect different user journeys, allowing them to explore, be inspired, elevate, and learn.
Deliverables
New Visual Direction
UI Design
New Visual Direction
UI Design
Capturing the sense of craft
Evoke emotion through photography that conveys energy, reflects the artistry of cocktail making, and feels relatable.
Create a home that inspires.
The homepage was designed to embody the four themes, featuring content that introduces recipes, highlights gifting options, and showcases the masters behind the cocktails.
The art of Gift
We created a tool that lets customers gift and customise the bottle. Attention to detail is crucial at every stage, and this interactive tool empowers users to personalise their experience to create the perfect gitl.
