A new brand and digital experience
for inspiration and discovery.
The LYCRA Company is at the forefront of innovation, creating cutting-edge fiber and technology solutions for the global apparel and hygiene sectors.
We have transformed Lycra's digital presence into a dynamic hub for inspiration and discovery, where brands, mills, and consumers can engage with the brand's core values of purpose and innovation.
Our main goal was to craft a new visual digital identity for the brand. We created a modular design that allows the ability to create new templates without loosing the dynamic of the brand.
I led and oversee the digital creative direction under the Creative Director. Designed key pages and managed the production, delivery and documentation of the Design System.
for inspiration and discovery.
The LYCRA Company is at the forefront of innovation, creating cutting-edge fiber and technology solutions for the global apparel and hygiene sectors.
We have transformed Lycra's digital presence into a dynamic hub for inspiration and discovery, where brands, mills, and consumers can engage with the brand's core values of purpose and innovation.
Our main goal was to craft a new visual digital identity for the brand. We created a modular design that allows the ability to create new templates without loosing the dynamic of the brand.
I led and oversee the digital creative direction under the Creative Director. Designed key pages and managed the production, delivery and documentation of the Design System.
Deliverables
New Visual Direction
Motion
Design System
Documentation
UI Design
New Navigation
New Visual Direction
Motion
Design System
Documentation
UI Design
New Navigation
Employing a motion language unique to the brand, it highlights the strength and flexibility of Lycra products.
Employing a motion language unique to the brand, it highlights the strength and flexibility of the products.
We developed a simplified experience to improve user discoverability, providing a clear comprehension of the products and their benefits.
